{"product_id":"eleven-australia-keep-my-colour-blonde-shampoo-960ml","title":"Eleven Australia Keep My Colour Blonde Shampoo 960ml","description":"\u003cdiv\u003e\n\u003cp\u003eMeet the Eleven Australia \u003cstrong\u003eKeep My Colour Blonde Shampoo\u003c\/strong\u003e, a dedicated toning shampoo crafted for colored and natural blondes who want cooler, more vibrant tones without sacrificing moisture or strength. This is color care with purpose—the kind that keeps brassiness at bay while preserving the integrity of every strand.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBrassiness balanced by pigment-lacing technology\u003c\/strong\u003e\u003cbr\u003e\nBlonde hair tends to drift warm from sun exposure, minerals, and daily styling. This shampoo delivers targeted pigments that neutralize those brassy undertones, helping you maintain a cooler, brighter blonde hue wash after wash. It’s not just cleansing—it’s tone-preserving action in every lather.\u003c\/p\u003e \u003ch3\u003eKey benefits that matter\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eColor-safe toning\u003c\/strong\u003e with pigments designed to counteract brassiness in both dyed blondes and natural blondes.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStrength and resilience\u003c\/strong\u003e from hydrolysed soy and wheat protein that help reinforce hair during cleansing, reducing breakage and improving elasticity.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSilky softness\u003c\/strong\u003e and manageability, so you can enjoy smooth, shiny hair that feels nourished rather than stripped.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVegan-friendly \u0026amp; cruelty-free\u003c\/strong\u003e—a responsible choice that aligns with ethical beauty routines.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGenerous 960ml bottle\u003c\/strong\u003e for long-lasting color care and everyday use, delivering ongoing value.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho is this for?\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone with blonde hair who wants to protect color, minimize brassiness, and keep hair healthy between salon visits. Whether you’ve colored blonde—and want to extend the life of your tone—or you’ve naturally blonde tresses that fade warmer over time, this shampoo helps you maintain a cooler, more luminous blonde.\u003c\/p\u003e \u003ch3\u003eHow it fits into your routine\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eUse as your regular shampoo on wet hair, focusing on mid-lengths to ends where color tends to fade first.\u003c\/li\u003e \u003cli\u003eFor stronger toning, leave the lather on for a brief moment before rinsing (adjust the time to your preferred level of brass neutralization).\u003c\/li\u003e \u003cli\u003eFollow with a conditioner suited to your hair type to lock in moisture and keep strands supple.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy choose Keep My Colour Blonde Shampoo\u003c\/h3\u003e\n\u003cp\u003eThis is more than a cleanser; it’s a color-protecting, brightness-boosting step in your blonde routine. The combination of pigment-based toning and nourishing proteins creates a balanced approach to care—you get cooler tones, stronger hair, and a more comfortable sensory experience from root to tip, without compromising your ethics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Eleven Australia","offers":[{"title":"Default Title","offer_id":46493088153762,"sku":"360124","price":73.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/25889990744_FULL.jpg?v=1768872203","url":"https:\/\/www.europacosmetica.co.uk\/products\/eleven-australia-keep-my-colour-blonde-shampoo-960ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}